Happy Cottons specializes in southeastern swag. They help Nashvillians express their local pride in a fun and distinctive way with hand screen-printed apparel. Erin Tolbert, a Nashvillian for 17 years and counting, originally moved to the city to be a part of its thriving healthcare scene. A handful of years later, she started a business of her own helping new healthcare providers in her profession get their careers off on the right foot with supplemental education programs. More than 10 years into her healthcare career, Erin still said the best job she ever had was working at a local ice-cream shop during high school summers. Why? Because all of the customers were happy. At Happy Cottons she has re-envisioned this passion for happy customers, this time through hyperlocal apparel and swag.